Lurpak
This video is of a Lurpak advert i found. In this advert they have used lots of closeups of people chopping and cooking food, each clip is short and the advert has someone singing in the background about chopping, slicing, mashing and other things they are doing to prepare a meal. This advert works well as the clips are really short and allow just enough time for the audience to see what is happening giving a fast pace to the overall advert. They have used sounds over the top of the advert to exaggerate what they are doing for example a chopping sound when they are cutting vegetables.
The over exaggerated sounds used in this advert are similar to how i am planning to use sound in my video. i feel by using simple sounds over the top of the fast video will help create a fun 20 second film that is also easy for the audience to understand.
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